SERVICECopywriting and Thought Leadership for SaaS and Tech Startups
Formulating 26 letters into cosmic stories is a specialist skill. We hone our copywriting craft to ignite your dream B2B business idea into starry stories.
Can’t find the ‘write’ words to illuminate your dream B2B brand?
Despite the name, copywriting is not a copy and paste from an AI bot; it is a craft that is unique to each brand voice. Your copy is the essence that gives your business that ‘star’ quality.
Copywriting versus Content Writing What’s the difference?
Many people fall into the trap of thinking that copywriting is everything that involves the written word. Copywriting is designed to sell and content writing is constructed to educate.
Copywriting encompasses all the copy that steers your audience into the selling sphere of your business: website, product packaging, tone of voice, paid and organic social copy, email marketing and more.
Content writing consists of all the long-form pieces of content that helps to educate your audience: blogs, op-eds, bylines, educational articles, news, press releases, award submissions, digital reports and white papers.
Both are time consuming and we know you need to focus on what you do best, which is run your business!
Getting a professional to write your copy and content can make a world of difference to the end result.
serviceCopywriting
From the copy on your social ads to the taglines on your website’s home page, copywriting works its magic seamlessly across every channel.
When copywriting is done well, it has the power to inspire change within your business. When audiences connect to your copy, it can generate new leads, increase revenue and skyrocket your customer loyalty.
SERVICETone of voice
Your brand has a voice — it’s time to make it unmistakable.
Imagine your brand as a living, breathing being. How do they speak? Are they bold and magnetic? Calm and considered? Witty, wise, or wildly rebellious? These attributes shape the soul of your brand—and define how it connects with the world.
A clear, consistent tone of voice isn’t just about sounding good. It’s how your brand builds trust, loyalty, and recognition across every touchpoint—from your website and socials to emails and beyond. It turns passive readers into engaged believers.
At Cosmic Copy, we distil your essence into words that resonate. Whether you’re building from the ground up or evolving your current voice, we create tailored Tone of Voice Guides that anchor your brand language, ensuring every piece of copy sounds like you — no matter who’s writing it.
Our tone of voice services include:
Brand archetype + personality mapping
Tone pillars and language principles
Example copy dos and don’ts
Keywords, phrases and emotional anchors
Voice calibration across channels (web, social, email)
Because when your brand voice is aligned, everything else clicks into place.
serviceContent writing
In a screen-saturated world, content is your gravity, pulling the right audience into your orbit.
Australians now spend over seven hours a day consuming digital content. Whether they’re scrolling social feeds, reading blog posts, or searching for answers on Google, your brand has an opportunity to be part of the conversation — and to lead it.
At Cosmic Copy, we create content that not only informs and inspires but elevates your presence as a thought leader in your space. If you’re ready to position yourself as a pioneer in your industry, publishing consistent, strategic content is your launchpad.
From SEO-optimised blog posts to long-form features, we craft content that’s both human-first and AI-smart—designed to climb search rankings, attract warm leads, and showcase your authority. With a journalism background, Jessica brings editorial rigor and storytelling flair to every piece, ensuring your content doesn’t just exist—it resonates.
We specialise in:
SEO-considered blog content
Industry thought leadership and opinion pieces
Ghostwritten articles for founders and executives
White papers, eBooks and educational reports
Award submissions and press releases
Novel ghostwriting to elevate your personal brand as an author
Let’s amplify your leadership voice — so it echoes across channels, platforms, and galaxies.
